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UTM Builder

Build UTM tracking URLs for social media, ads, email newsletters and marketing campaigns.

UTM Builder Tool

Create campaign tracking URLs with UTM parameters for social media, ads, email newsletters and marketing campaigns.

📊 Campaign URL
UTM links help you track campaign traffic in analytics tools. Use consistent naming so your campaign reports stay clean.

Campaign URL Details

Enter the page URL where visitors should land.
Optional helper for campaign naming.
Traffic source, e.g. facebook, google, newsletter.
Marketing medium, e.g. social, email, cpc.
Campaign name.
0 URL Chars
0 Parameters
0/3 Required UTM
- Status

Generated Tracking URL

Campaign URL Your UTM URL will appear here.

UTM Parameters

No parameters yet Build a URL first

Suggestions

Enter a base URL and at least source, medium and campaign.

Copyable Parameters

Campaign Report

About This Tool

UTM Builder is a free online marketing and social media tool that helps you create campaign tracking URLs with UTM parameters.

You can enter a base URL and add utm_source, utm_medium, utm_campaign, utm_term and utm_content. The tool also includes campaign presets for Facebook, Instagram, TikTok, YouTube, LinkedIn, email newsletters, Google Ads and WhatsApp campaigns.

It generates a final campaign URL, copyable parameters, parameter breakdown, campaign report, character count and suggestions for cleaner tracking. You can copy the full URL, copy only the parameters or download the campaign report.

This tool is useful for marketers, social media managers, business owners, bloggers, SEO teams, advertisers, email marketers and website owners who want cleaner campaign tracking.
How to use

How to Use UTM Builder

1. Enter the landing page URL.
2. Choose a campaign preset or use custom settings.
3. Add utm_source such as facebook, instagram, google or newsletter.
4. Add utm_medium such as social, email, cpc or video.
5. Add utm_campaign for your campaign name.
6. Optionally add utm_term and utm_content.
7. Add extra parameters if needed.
8. Click Build URL.
9. Copy the generated UTM URL and use it in your campaign.
10. Test the final link before publishing.

Privacy Note: This UTM Builder works directly in your browser using JavaScript. The URL and campaign details you enter are processed on the page and are not submitted through a form by this tool.

Frequently Asked Questions

Is this UTM Builder free?

Yes. This UTM Builder is free to use and does not require signup.

What is a UTM URL?

A UTM URL is a normal website URL with tracking parameters added to help analytics tools identify where campaign traffic came from.

Which UTM fields are most important?

The most important fields are usually utm_source, utm_medium and utm_campaign because they describe the traffic source, marketing channel and campaign name.

What is utm_content used for?

utm_content is useful when testing different versions of a link, such as different buttons, images, ads, posts or placements in the same campaign.
FAQ 5

Can I use this for social media campaigns?

Yes. You can create UTM links for Facebook, Instagram, TikTok, YouTube, LinkedIn, WhatsApp and other social media campaigns.
FAQ 6

Does this tool upload my URL to the server?

No. The UTM URL is generated directly in your browser using JavaScript and the page does not submit your campaign details through a form.